Franchising as a concept encourages cross-border business partnerships of different kinds and via different models. There are certain rights and privileges granted to the franchisees for which only the franchisee is accountable, and some rights are preserved with the franchisor. But what considerations should guide the franchisee and franchisor? What defines their rights and obligations that both of them have to abide by? And how does that change in an increasingly borderless world for digital goods and services?
Speaker: Azmul Haque
Founder & Managing Director at Collyer Law LLC – SINGAPORE